Large Sales Increase for Mitsubishi?
I can't find a link right now, but I saw a news item quoted as saying that Mitsubishi had close to a 70% sales increase in the past year. Can anyone confirm this?
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Yeah, 11 iMIEVs sold in this year Canada and 12 in the States...
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I really doubt it. I love my Mitsu's but man the company sucks at marketing and basic understanding of the North American consumer. They always seem to come this [] close to making a real impact but they seem to always miss the mark.
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Funny, guys. This looks like an analysis of November sales:
Auto sales zoom on new models, Black Friday I would note that after doing some investigation Mitsubishi sales have been up worldwide as well. |
The percentage was good but look at the number of vehicles sold. That number is so small that any increase will look big. I am happy the numbers are going up but I still think they need to do a shift in focus. More competitive interiors and, options and pricing. When their vehicles are even priced they have less performance/options/finish. When they are performance equal/better there is a significant price difference. They really need to address these issues for long term stability. They probably should bring a more diversified line-up to the North American market. Worldwide they have Diesel engines which would sell well here. They have mini-vans (shudder). They have pick-up trucks. They have mid size cars. They have sporty performance compacts (ralliart colt). They have large SUV's. But if you go to a dealership around me all you see is Outlanders and rvr's (sport model in Canada).
I have owned 5 Mitsubishis and I do like them, I just get frustrated knowing how good they could be and seeing what actually happens is disappointing. As always just my 2 cents. |
Originally Posted by firebuck
(Post 297503)
The percentage was good but look at the number of vehicles sold. That number is so small that any increase will look big. I am happy the numbers are going up but I still think they need to do a shift in focus. More competitive interiors and, options and pricing. When their vehicles are even priced they have less performance/options/finish. When they are performance equal/better there is a significant price difference. They really need to address these issues for long term stability. They probably should bring a more diversified line-up to the North American market. Worldwide they have Diesel engines which would sell well here. They have mini-vans (shudder). They have pick-up trucks. They have mid size cars. They have sporty performance compacts (ralliart colt). They have large SUV's. But if you go to a dealership around me all you see is Outlanders and rvr's (sport model in Canada).
I have owned 5 Mitsubishis and I do like them, I just get frustrated knowing how good they could be and seeing what actually happens is disappointing. As always just my 2 cents. And I DEFINITELY agree with you about a diesel. Maybe they are seeing how Mazda will do (if they ever bring in the diesel Mazda 6)? |
Thanks for the nice sharing,i have never know about it.
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