What's the spirit of Mitsubishi ?
 

Hi guys,

Let me introduce myself.
I'm a belgian young man, i'm 24 years old and I work in an advertising company in Brussel's.
I had a conversation with my boss who told me about a meeting he had with a guy who is importating Mitsubishi cars in Belgium.
This man told him that he would be interested in some ideas for helping the Mitsubishi brand to be more known over my country, and then selling more cars.

The problem I have is that I cannot really understand why people really like this brand. I'm searching over the internet what really makes these cars attractive for the people who buys them.

So I would be very pleased and very helped if some of you could answer to the questions below :


1) What are the major strong points / qualities of the Mitsubishi cars ?

2) If you should make someone buy a Mitsubishi, what would you tell them ?

3) What makes you like more Mitsubishi cars than other ones ?

4) What makes Mitsubishi brand unique ?


Sorry for my english, my mother language is french.


Thanks to all for helping me, have a good day !