pretty cool car commercial
#1
pretty cool car commercial
Check this out: (here’s the story...)
There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film
took 606 takes. On the first 605 takes, something, usually very minor,
didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost six million dollars and took three
months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free viewings" (Honda isn't
paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without
any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.
http://www.albinoblacksheep.com/flash/honda.php
There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film
took 606 takes. On the first 605 takes, something, usually very minor,
didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost six million dollars and took three
months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free viewings" (Honda isn't
paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without
any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.
http://www.albinoblacksheep.com/flash/honda.php
#4
RE: pretty cool car commercial
ive seen that thing on alot of sites. The first place was ebaums world. That thing is really cool though. I have a question. Does anyone know what that contraption is called? Because it does have a name
#8
RE: pretty cool car commercial
lol, you wish that was real. Sorry friend. You can see the computer graphics in that thing, lol. Sure, 606 takes seems like an amazing story but um... No. That's CGI.
One example, is when the 3 tires are set up in a row.. and they roll into each other, WITHOUT FALLING OVER, and then 1 or 2 (cant remember) actually hit the ramp, and then continue rolling up (which is physically impossible). And you can't use an "invisible" fishing line to pull the tire up (this would not be computer effects), so what else do you use? .....computers.. yeah.. everything is made with computers now.. sorry.. that's life...
Some people. *sighs ... shakes head*
One example, is when the 3 tires are set up in a row.. and they roll into each other, WITHOUT FALLING OVER, and then 1 or 2 (cant remember) actually hit the ramp, and then continue rolling up (which is physically impossible). And you can't use an "invisible" fishing line to pull the tire up (this would not be computer effects), so what else do you use? .....computers.. yeah.. everything is made with computers now.. sorry.. that's life...
Some people. *sighs ... shakes head*